Photo credit: Google images
At this
very point if you look around you, in all the possible directions, you are bound to
find at least one advertisement, big or small. The times today are such that,
believe it or not, we are always surrounded by brands. Irrespective of where
you are or what you do, some or the other kind of advertisement is always
around us. It is simply impossible to isolate advertisements from our day-to-day
life. We may not realize this but according to reports, an average person views
about 3000 advertising messages in a day! That is massive.
Photo credit: Google images
Given
the amount of advertising messages that we are exposed to, the question arises
that, how do brands manage to stand out from that clutter! It very often said
that, ‘To be seen you have to be
different!’ But is being different, sufficient to make an impact on the
target group? Is it only the creative’s that help an advertisement stand out?
You
may have a good ad but, what is the point if the people who are meant to see
it, don’t see it and even if they do, they don’t see it often enough to
remember the ad?
The
point I am trying to make here is that, creative ideas are important and so is the
media vehicle. Being
an advertising student and now a student of public relation I realize the
importance and need of a brand to stand out from the ‘crowd’, to be ‘seen’ and
‘recognized’. I believe that
advertising and media management compliment each other, to stand out the brand
requires not only a smart creative advertisement but also a well planned and
executed media plan.
‘The
right message at the right time at the right place’ is the formula to a
successful advertising campaign.
Media
management is nothing but media planning, buying and selling. It is very often
said, ‘if you fail to plan, you plan to fail’ and I believe that this is true
in this case. To achieve the desired effect, it is important to plan the time,
space and vehicles that will be used for the advertising campaign.
In
my blog on media management, I will be discussing the various aspects and process of media management.
Till then farewell! :)
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